I was hoping to open the article with “Wondering what’s phygital marketing?” But didn’t want to make you feel the boredom with something that you must be expecting here in the first phrase.
Well, let’s come to the point, phygital marketing is the result of the amazing blend of physical and digital marketing, usually adopted by the web-based businesses especially eCommerce. With the changing trends in the Magento SEO and other marketing strategies, we are starting to see traditional marketing channels merge with digital world. The world of marketing is advancing as quickly as the technology we use to promote the brands we serve. And phygital marketing is the shiny new technology to reach customers and clients. To get the best of both, the digital and physical ecosystems, it’s important for businesses to touch them both. Connecting the dots between the two forms a crucial part of any retailer’s marketing plan. Here are a few examples on how this reach can be achieved:Send digital vouchers that can be redeemed in-store.It’s the latest trend among the shoppers. They’re not only looking for the coupons to make purchase with eCommerce stores, but also enjoying benefits of coupons for in-store shopping. This is a classic example of “phygital” integration. Using social media platforms can be a great help to achieve the goal. Consider integrating social media Magento extensions to promote the coupons on your website. Additionally, you can also send it via email to all your subscribers. Participate in online surveys regarding store experiencesWe all know the power of reviews and feedbacks. Nearly 85% of online shoppers prefer buying products with positive reviews. This is an awesome marketing tactic that literally kills 4 birds with one stone. In addition to encouraging your shoppers to purchase from you, you can also raise awareness that you have a digital presence that your customers can interact with, you can gather quite a lot of insight and information based on customer’s feedback. You can get their emails for future promotional offers. What’s more, you could go a step further by offering them a discount upon completing the survey. Encourage customers to shop onlineEveryone is having internet connection on laptops or smartphones. So, not having an online presence can be a drawback in the highly competitive market. Investing in Magento App Development eCommerce development can bring great results as nearly 90% of shoppers prefer buying online instead of visiting a local store. Let you consumers enjoy the benefit of shopping with the comfort of internet. Give them an option of doorstep delivery or store pickup. Promote online contest in-store & vice versaEncourage your loyal customers to take part in the online competition you may be running on Facebook. In order to take part in the competition, they will need to go online. It can be done the other way around as well where you can promote in-store competitions and specials by advertising it digitally. It helps create an amazing domino-effect, killing 100 birds with one stone. Encourage customers to communicate onlinePromote your presence on social media, asking them to follow you on Facebook of Tweeter and send their queries regarding your products and put feedback for what they just liked. Let your consumers know that your customer services divisions has gone digital to give them another platform to express themselves. It helps your business create a sense of trust and brand loyalty. The world of phygital is endless and so are the opportunities it offers. All it requires is a perfect blend of creativity and user engagement. By blending fun and utility into a device or activity, consumers can become a part of phygital experience itself.
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Whether you’re looking for a formal dress for special occasion or simply need a cab, there’s an app for almost everything – and they’re more popular than ever. With more than 2.8 billion people having smartphones and 90% of users’ time spend using apps on mobile compared to mobile websites, investing in a Magento app development is the right strategy any eRetail business owner can make.
Following the increasing user engagement, businesses and brands are now having to structure around the mobile experience in order to meet the needs of target audience. Over a decade-long experience in app development, we have helped many different clients launch a plethora of different apps for a variety of industries. And we’d like to share our knowledge to help support anyone venturing into the amazing world of apps. Be realistic Before you move ahead to your decision of developing an app for the Android, iOS or any other Operating System, you first need to decide whether or not to start walking. You need to invest in developing an app that stands out the competition and that is going to reach as many members of your target audience as possible. Of course, you can perform a cost-effective analysis before hiring a development company, but keep in mind that the cost is likely to increase according to the customizations required. Deep Market ResearchAnother great tip coming from the experts is to conduct a deep market research before hitting the market and start developing an application. Conducting a market research will give you insights about your competitors, their strategies, their strengths, and weaknesses too. It will help you greatly to avoid the common mistakes that others are making. Usually, researchers are likely to overlook customer reviews. In order to be successful in your niche, you must ensure that you take a note of the pain areas and try to resolve it in your Magento app development. Design Matters A lotOf course, performance is the key factor for a successful online shopping app, but the design is something that can’t be overlooked. After all, the first thing your visitors will have a look at your app is the design. It should be simple, engaging and impressive. Don’t put too many commercial ads on the apps as it is going to distract them for sure. Ever wondered why many people still love to use iPhone devices despite being low on battery performance? It’s the design that makes it a classy addition to their collection. A clean, flat design with a good app name increases the likelihood that your users will use it Target AudienceWhile this part may get converged during the market research, but taking some time on knowing your target audience is something also important. Know who are you going to target with the app and how it will solve their problems? It will help design your marketing strategies. For example, if you are selling cool caps, your target audience is going to be the people between the age group of 15 to 25. With this information, you know whom you want to target during the marketing process. Also, you need to know which platform your target users are most likely to use and which devices are more popular among them. Avoid spending time and money creating features that your audience will not use. It can save a lot of your money and efforts. BudgetingBefore you start spending on app development, you must know what you are willing to spend. Developing an app is just one part of the project as there are many other expenses involved too. Get quotes from different service providers and think about maintenance to iron out any bugs. It will ensure that your app remains fully functional. Marketing is the most important area to be considered while preparing a budget. Developing a new app idea requires matching your development budget. And the marketing cost may reach up to 10 times for developing an app for an existing market. Scale your expectations to your budget requirements. Search for Development PartnersUnless you have the time and skills required to develop your apps yourself, finding a right eCommerce app development partner is the option to take. Freelance development may be a good option, but hiring a company is always the preferred choice as these companies have teams of dedicated and talented individuals that are devoted to developing your app will yield positive results. You may find hiring development companies a bit more costly, but you enjoy lifetime free support and minor changes can be done for free of cost, which is going to be a great help. Open Source CodeThis is something you may hear for the first time as a non-technical person. But this matters a lot when you are developing your own eCommerce app for the target audience. If you don’t get source code of the app, then you may have to be dependent upon the development company for future changes, like integrating payment gateways, in-app texting or any other feature in the app. Simply ask for the source code of your app and you can make relevant changes in the future yourself. Of course, you need to pay some extra amount for the source code, but it’s going to be a great investment, believe me. Test & ReleaseWhen you are done with the development process, you will get a pre-release version of the app from the development team to have a look at it. Start experimenting, invite members to use it and identify the problems they are facing. This is going to be a crucial process as the success of your app depends on how well it is capable of performing. And if the testing process is not given attention, then your future buyers are likely to face the trouble. It’s much easier to make adjustments at an early stage than changing in the app after it is released. When you are happy that your product has achieved its goals, release it for the actual users. If everything goes well, you’re going to enjoy great benefits for your decision to invest in the app development. |
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