I was hoping to open the article with “Wondering what’s phygital marketing?” But didn’t want to make you feel the boredom with something that you must be expecting here in the first phrase.
Well, let’s come to the point, phygital marketing is the result of the amazing blend of physical and digital marketing, usually adopted by the web-based businesses especially eCommerce. With the changing trends in the Magento SEO and other marketing strategies, we are starting to see traditional marketing channels merge with digital world. The world of marketing is advancing as quickly as the technology we use to promote the brands we serve. And phygital marketing is the shiny new technology to reach customers and clients. To get the best of both, the digital and physical ecosystems, it’s important for businesses to touch them both. Connecting the dots between the two forms a crucial part of any retailer’s marketing plan. Here are a few examples on how this reach can be achieved:Send digital vouchers that can be redeemed in-store.It’s the latest trend among the shoppers. They’re not only looking for the coupons to make purchase with eCommerce stores, but also enjoying benefits of coupons for in-store shopping. This is a classic example of “phygital” integration. Using social media platforms can be a great help to achieve the goal. Consider integrating social media Magento extensions to promote the coupons on your website. Additionally, you can also send it via email to all your subscribers. Participate in online surveys regarding store experiencesWe all know the power of reviews and feedbacks. Nearly 85% of online shoppers prefer buying products with positive reviews. This is an awesome marketing tactic that literally kills 4 birds with one stone. In addition to encouraging your shoppers to purchase from you, you can also raise awareness that you have a digital presence that your customers can interact with, you can gather quite a lot of insight and information based on customer’s feedback. You can get their emails for future promotional offers. What’s more, you could go a step further by offering them a discount upon completing the survey. Encourage customers to shop onlineEveryone is having internet connection on laptops or smartphones. So, not having an online presence can be a drawback in the highly competitive market. Investing in Magento App Development eCommerce development can bring great results as nearly 90% of shoppers prefer buying online instead of visiting a local store. Let you consumers enjoy the benefit of shopping with the comfort of internet. Give them an option of doorstep delivery or store pickup. Promote online contest in-store & vice versaEncourage your loyal customers to take part in the online competition you may be running on Facebook. In order to take part in the competition, they will need to go online. It can be done the other way around as well where you can promote in-store competitions and specials by advertising it digitally. It helps create an amazing domino-effect, killing 100 birds with one stone. Encourage customers to communicate onlinePromote your presence on social media, asking them to follow you on Facebook of Tweeter and send their queries regarding your products and put feedback for what they just liked. Let your consumers know that your customer services divisions has gone digital to give them another platform to express themselves. It helps your business create a sense of trust and brand loyalty. The world of phygital is endless and so are the opportunities it offers. All it requires is a perfect blend of creativity and user engagement. By blending fun and utility into a device or activity, consumers can become a part of phygital experience itself.
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Whether you’re looking for a formal dress for special occasion or simply need a cab, there’s an app for almost everything – and they’re more popular than ever. With more than 2.8 billion people having smartphones and 90% of users’ time spend using apps on mobile compared to mobile websites, investing in a Magento app development is the right strategy any eRetail business owner can make.
Following the increasing user engagement, businesses and brands are now having to structure around the mobile experience in order to meet the needs of target audience. Over a decade-long experience in app development, we have helped many different clients launch a plethora of different apps for a variety of industries. And we’d like to share our knowledge to help support anyone venturing into the amazing world of apps. Be realistic Before you move ahead to your decision of developing an app for the Android, iOS or any other Operating System, you first need to decide whether or not to start walking. You need to invest in developing an app that stands out the competition and that is going to reach as many members of your target audience as possible. Of course, you can perform a cost-effective analysis before hiring a development company, but keep in mind that the cost is likely to increase according to the customizations required. Deep Market ResearchAnother great tip coming from the experts is to conduct a deep market research before hitting the market and start developing an application. Conducting a market research will give you insights about your competitors, their strategies, their strengths, and weaknesses too. It will help you greatly to avoid the common mistakes that others are making. Usually, researchers are likely to overlook customer reviews. In order to be successful in your niche, you must ensure that you take a note of the pain areas and try to resolve it in your Magento app development. Design Matters A lotOf course, performance is the key factor for a successful online shopping app, but the design is something that can’t be overlooked. After all, the first thing your visitors will have a look at your app is the design. It should be simple, engaging and impressive. Don’t put too many commercial ads on the apps as it is going to distract them for sure. Ever wondered why many people still love to use iPhone devices despite being low on battery performance? It’s the design that makes it a classy addition to their collection. A clean, flat design with a good app name increases the likelihood that your users will use it Target AudienceWhile this part may get converged during the market research, but taking some time on knowing your target audience is something also important. Know who are you going to target with the app and how it will solve their problems? It will help design your marketing strategies. For example, if you are selling cool caps, your target audience is going to be the people between the age group of 15 to 25. With this information, you know whom you want to target during the marketing process. Also, you need to know which platform your target users are most likely to use and which devices are more popular among them. Avoid spending time and money creating features that your audience will not use. It can save a lot of your money and efforts. BudgetingBefore you start spending on app development, you must know what you are willing to spend. Developing an app is just one part of the project as there are many other expenses involved too. Get quotes from different service providers and think about maintenance to iron out any bugs. It will ensure that your app remains fully functional. Marketing is the most important area to be considered while preparing a budget. Developing a new app idea requires matching your development budget. And the marketing cost may reach up to 10 times for developing an app for an existing market. Scale your expectations to your budget requirements. Search for Development PartnersUnless you have the time and skills required to develop your apps yourself, finding a right eCommerce app development partner is the option to take. Freelance development may be a good option, but hiring a company is always the preferred choice as these companies have teams of dedicated and talented individuals that are devoted to developing your app will yield positive results. You may find hiring development companies a bit more costly, but you enjoy lifetime free support and minor changes can be done for free of cost, which is going to be a great help. Open Source CodeThis is something you may hear for the first time as a non-technical person. But this matters a lot when you are developing your own eCommerce app for the target audience. If you don’t get source code of the app, then you may have to be dependent upon the development company for future changes, like integrating payment gateways, in-app texting or any other feature in the app. Simply ask for the source code of your app and you can make relevant changes in the future yourself. Of course, you need to pay some extra amount for the source code, but it’s going to be a great investment, believe me. Test & ReleaseWhen you are done with the development process, you will get a pre-release version of the app from the development team to have a look at it. Start experimenting, invite members to use it and identify the problems they are facing. This is going to be a crucial process as the success of your app depends on how well it is capable of performing. And if the testing process is not given attention, then your future buyers are likely to face the trouble. It’s much easier to make adjustments at an early stage than changing in the app after it is released. When you are happy that your product has achieved its goals, release it for the actual users. If everything goes well, you’re going to enjoy great benefits for your decision to invest in the app development. Regardless of the industry and the type of business you own, Digital Marketing seems to be the most important technique for business growth. Initially, only the leading businesses were concerned about the digital marketing, but the time has changed and these days even the smaller businesses are investing in it. Not only the bloggers are growing their presence with digital marketing, but also the e-commerce companies promote their Magento mobile apps using this technology. The mobile app development industry is not left out of the race as the leading app development companies are also investing in the digital marketing to grow. So, what makes this form of marketing so speculator? The Catch: The first and the most common thing about the digital marketing’s growth is that the world is going digital. Everyone, from toddlers to senior citizens depend on their devices to accomplish daily tasks. In spite of looking for the traditional ways of doing things, people are gradually shifting their focus to the digital ways. Digital marketing offers the businesses opportunities to make targeted marketing efforts more than other traditional marketing strategies. So, let’s talk about the most effective forms of digital marketing and how they can influence your online shopping apps. Search Engine Optimization (SEO) and Your Mobile App: Search Engine Optimization (SEO) is the most common and powerful form of digital marketing any business can use. It is considered as the first form of digital marketing to be invented, allowing the businesses to pass their message to a targeted audience. According to the experts, nearly 94% of the total clicks generates on search engines come from organic listings. SEO helps your business to be on the top of searches made by people, encouraging them to click on the top results they notice on the search engines. The digital marketers optimize websites on search engines thus getting a larger audience to see their results at the top. Social Media Marketing and Your Mobile App: Online social media platforms are not only great choice to catch up with your old friends, but it also gives you the opportunity to get connected to your target audience who may be interested in what you have to offer. The social media isn’t just an open platform where you can build a good relationship with your users, but it also gives you an opportunity to find out exactly what your audience needs and use this to improve your Magento mobile app and its functionality. Influencers and Your Mobile App: Have you ever seen a social media influencer or a business influencer before? They’re the celebrities in real time but are popular on the social media platforms. They enjoy a great number of followers and loyal audience who follow them and their advices. All the e-commerce companies and the app development companies do is making a deal with them to talk about an app and add a download link to the information. Functionalities and Your Mobile App: Online shoppers are looking for the best user experience whenever buying from a retailer. The better functionalities you offer to buyers, the more they’re likely to come to your brand for more purchases. For example, if the shopper is looking for something with Cash on Delivery (COD) availability, it is better to make available the functionality as most of the people these days prefer receiving the product and then make the payment. In such cases, the shopper will prefer buying through a website or an app that offers ‘Cash on Delivery Check’ functionality. Using the Magento extensions can be a great choice for online shopping apps in order to enhance the user experience, allowing the buyers to shop with ease. Conclusion: The above-mentioned are the top pillars of “Digital Marketing” that you can utilize to grow your online shopping business and teach the realm light. Of course, there are many other forms of Digital Marketing you can use, but these are the best ones and probably the most effective as well. Magento has launched a new and advanced version named magento2. This version of magento, may wonder you with great benefits while more advanced features. IT is very much advanced, more easy to use and build up with more advance features. Reasons to migrate from magento to magento2:
Visual selling interfaces This feature allows store owners to use the drag and drop feature to transfer product within the interface. Also, it permits you to produce parameters that may mechanically order product relative to their attributes. Dynamic client segmentation It helps produce personal searching expertise through a mixture of responsive, versatile content show methods. Elasticsearch functionalities This is aimed toward making a way easier search practicality among a web site. this permits store homeowners to relish nice options like misspellings identification and support thirty three languages by default. With the Magento2 Extension on the market for the world users, Magento is currently being obsolete and per the specialists, it's higher to travel with the newest version as mistreatment Magento1 goes to be a lot of unsafe than ever before as no security patches or solutions to problems are launched by the Magento community. and since your eCommerce business goes to grow within the future, you'd would like a platform that comes with no limits. For More Details Click Here Daily Deals Magento Extension could be a good and versatile tool, designed to assist you launch nice offers with enticing enumeration timer to encourage additional guests to grab the deals before they’re gone. putting in the extension to your on-line looking platform ensures assured redoubled revenue with additional sales as folks invariably aim to shop for additional through the discount offers rather than the flat rates.
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